Last updated: June 2026

Who we are
Dear Johny (dearjohny.com) is operated by KBO1034463725, Lokerstraat 6, 8956 Heuvelland, Belgium. We are the data controller for personal data collected via this website. Contact: hello@dearjohny.com

What data we collect and why
Newsletter subscription 
When you subscribe to the Dear Johny newsletter, we collect your email address. We use this solely to send you the newsletter, based on your explicit consent (GDPR Article 6(1)(a)). You can unsubscribe at any time via the link in every email.
Contact forms and email enquiries 
If you contact us, we retain your name and email address to respond to your message. This data is not used for marketing purposes without your consent.
Analytics 
We use anonymised analytics tools to understand how visitors use our site, including pages visited, time spent and referral sources. This data does not identify you personally and is used solely to improve the platform.
Affiliate tracking 
Third-party affiliate platforms may place cookies on your device when you click a product link. These cookies enable commission tracking. Please refer to the respective affiliate platform's privacy policy for details.

Cookies
Cookies are small files stored on your device. Dear Johny uses the following types.
Essential cookies are required for the website to function and cannot be disabled.
Analytical cookies help us understand how the site is used and are activated only with your consent.
Third-party and affiliate cookies are placed by partner platforms when you click external links and are activated only when you follow such a link.You can manage or withdraw your cookie consent at any time via the cookie settings on this site, or through your browser settings. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

Data sharing
We do not sell your personal data. We may share data with our newsletter platform currently Klaviyo, our analytics provider and affiliate platforms, only when you click a relevant link. All third parties are selected carefully and are required to comply with applicable data protection law.

Data retention
Newsletter subscriber data is retained for as long as you remain subscribed, plus a reasonable period thereafter for compliance purposes. Contact enquiry data is retained for a maximum of 12 months unless there is a legal reason to retain it longer.

Your rights
Under the GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict processing, request data portability and withdraw consent at any time. To exercise any of these rights, contact us at hello@dearjohny.com. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit: www.gegevensbeschermingsautoriteit.be).

Changes to this policy
We may update this policy from time to time. The date at the top reflects the most recent revision. Continued use of the site after an update constitutes acceptance of the revised policy.